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Cellit gives the retail businesses a superior platform to send their text messages. The messages sent on this platform are completely secure and tamperproof and can not be hacked. Cellit has formed its business model on the simple fact that any one who has a name also has a cell phone. This is the basis for its huge success in offering finely tailored platforms that suit varied retail businesses. Today, people have got used to the idea of getting SMS alerts and SMS voting. But, the fact remains that the retail businesses can not contact the people by themselves as they do not have the technical know-how for this work. The text messages have to be integrated with the business of the retailer and the replies received have to be merged with the day to day business of the point of sale without any hassle. For example if all customers who purchased for more than $200 in a week are to be offered a classic rug at $10 this platform will automatically search and select such customers and intimate them about the offer with a picture of the grand looking rug. When the customers reply to it this Cellit mobile marketing platform would integrate it into the business without any action required from the retailer. This is the reason why the IKEA chain stores has chosen Cellit to be its partner in providing solutions for interacting with the customers through text messaging. House4cell is a platform that helps the real estate agent tracks his customers effectively. Details about the properties on sale along with excellent photographs of the property can be sent to the customers. This is a Real Estate Text Messaging Solution that seamlessly integrates the business of a realtor with his mobile marketing strategies. A real estate business that uses this platform will stand out distinctly from the other ordinary realtors.